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 This is home.I was raised in northern Mexico. In the banks of the Rio Grande and the land of La Llorona. |  This is literature.I grew up reading tales of Bandidos fighting Vaqueros and listening to stories of Narcos killing Cholos. |  This is life.Growing up in the border you quickly learn that life consists of stories you hear, events you witness and scenes you imagine. |
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 This is reality.My life has been mostly imagined as 5" video loops, 30" audio bites and 60" of tears, laughter and music. |  This is idealism.A costly education in the Arts, and a life in the Theatre that amounted to a brief career in the Latin American theatre scene +NYC, (which although may sound exotic, is just hot, sticky and sweaty), continues to be the essence of me. |  This is experience.I finally found consolation and money for tacos by writing heart-breaking, tear-jerking dialogue for Mexican Novelas. A short-lived job as a Televisa writer led me to discover that what -up until that day- was just a useless skill for writing 1 minute plays, could become a passion for writing 60 second radios. |
 This is work.Here you will find some of my creative, my copy, experience and other interesting projects. |  This is opportunity.If you like what you see, call me, email me, text me or send me a message via telepathy. We can meet and I can share with you some case studies and some incredible stories about my imaginary life as a Mexican Narco-Corrido Star. |  This is meThis is the real me. A Creative Director, fully bilingual, passionate copywriter, relentless about idea creation who works her ass off and loves what she does. |
 This is an idea.This is how my children see me. |